In the digital age, data is currency, and protecting it is paramount. The General Data Protection Regulation (GDPR), though an EU regulation, has global implications for anyone collecting data from EU citizens. For businesses and individuals operating websites, especially those in Estonia or engaging with European clients, understanding and implementing GDPR principles isn’t just good practice—it’s a legal obligation. The core principles of GDPR include lawfulness, fairness, and transparency (how you collect and use data), purpose limitation (only collect what you need), data minimization (don’t over-collect), accuracy, storage limitation, integrity, confidentiality, and accountability. Practically, on your website, this means having a clear, accessible privacy policy outlining what data you collect, why, and for how long. Implementing robust cookie consent mechanisms that give users genuine choice, providing clear ways for users to request, rectify, or delete their data, and ensuring data security are all crucial. Non-compliance can lead to hefty fines and reputational damage. As a constantly relevant topic generating many questions, staying vigilant and proactive in your data protection practices is not just about avoiding penalties; it’s about building trust with your online audience and demonstrating your commitment to their privacy.