In the crowded digital landscape, a website is more than just an online brochure; it’s an interactive experience. And in this experience, User Experience (UX) reigns supreme. UX is about how a user feels when interacting with your website—is it intuitive, efficient, and pleasant? Even a seemingly ‘simple’ website for a local Võru County business can fail spectacularly if its UX is poor. Imagine a farm shop website where prices are hard to find, contact forms don’t work, or it looks distorted on a phone. That’s poor UX, leading to frustration and lost customers. Good UX, on the other hand, means effortless navigation, clear calls to action, fast loading times, and mobile responsiveness. Practical tips for excellent UX include: clear, consistent navigation; simple and logical information architecture; high-quality, relevant images; concise and readable content; easy-to-fill forms; and prominent contact information. For example, a good solution would be a Võru artisan’s site with a ‘Shop Now’ button immediately visible, clear product categories, and quick checkout, versus a poor one with tiny text, hidden menus, and endless scrolling. Investing in UX means investing in customer satisfaction, which directly translates to conversions and brand loyalty.