In an age dominated by social media, many Võru County small businesses, like a local artisan or a charming farm shop, wonder where to focus their online efforts. Is a dedicated website still necessary when Facebook, Instagram, or TikTok offer immense reach? The answer is a resounding ‘Yes!’ While social media platforms are excellent for visibility, community engagement, and quick promotions, they are rented spaces. You don’t own your content, your audience data, or the platform’s rules. Your business is at the mercy of algorithms and policy changes. A dedicated website, however, is your digital storefront—a owned asset. It provides complete control over your brand identity, messaging, and customer experience. It allows for in-depth product catalogs, online booking systems, e-commerce capabilities, and vital customer data collection (with consent). A website also significantly boosts your credibility and professionalism. More importantly, it’s the foundation for long-term SEO, ensuring potential customers searching for ‘Võru County artisan crafts’ or ‘fresh farm produce Võru’ can find you independently of a social media feed. While social media should complement your marketing, your website remains the anchor of your online presence, converting casual browsers into loyal customers.